Business

Our business

The ability to open stores, and the system to expand them. Holding both in-house is what sets INARIbi apart. We open the first store ourselves, then turn what we learn there into the functions of a headquarters.

01

Franchise headquarters business

As the headquarters for our own brand, we handle everything from recruiting franchisees to launch support and ongoing operational support after opening. We measure our own success by whether franchisees keep turning a profit.

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Store development

We handle everything from trade-area and location research to property development, the opening plan and the work of getting the doors open. We work back from post-opening performance and judge each site on the numbers.

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Approach

How we work

In both store openings and franchise expansion, keeping to the right order shapes the result. We proceed as follows.

  1. Confirm the trade area and the numbers

    We examine trade-area population, pedestrian flow, competitors and rent, and set out projected sales and the break-even point in advance. If the figures do not add up, we do not proceed.

  2. Open the first store ourselves

    We will not recruit franchisees while the headquarters remains a stranger to the shop floor. We run a store ourselves to confirm what makes it work and where it stumbles.

  3. Turn it into procedures

    We put our decision criteria, operations and financial controls into procedures that can be handed on. The less a store depends on any one person, the more stores we can open.

  4. Expand together with franchisees

    We provide the system we have built to our franchisees and stay beside them after opening, watching the numbers together.

Contact us

We welcome enquiries about franchise opportunities, store development and property proposals, business partnerships and more.

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